Online Advertising

• Goldfarb, Avi. 2018. Regulation and Online Advertising Markets. In Handbook of Marketing Analytics. Eds. Dominique Hanssesns and Natalie Mizik. Edward Eglar Publishing, 511-518.

• Goldfarb, Avi and Catherine Tucker. 2015. Advertising standards and online advertising Management Science, 61 (11): 2707-2719.

• Goldfarb, Avi. 2014. What is different about online advertising? Review of Industrial Organization, 44 (2): 115-129. 

• Goldfarb, Avi, and Victor Tremblay. 2014. Introduction: The Economics of Internet Advertising.  Review of Industrial Organization, 44 (2): 113-114. 

• Goldfarb, Avi, and Cathrine Tucker. 2011. Economics and Business Dimensions: Online Advertising, Behavioural Targeting, and Privacy. Communications of the ACM, 54 (5): 25-27.

• Goldfarb, Avi, and Catherine Tucker. 2011. Substitution between Online and Offline Advertising Markets. Journal of Competition Law and Economics, 7 (1): 37-44.

• Goldfarb, Avi, and Catherine Tucker. 2011. Search Engine Advertising: Channel Substitution when Pricing Ads to Context. Management Science, 57 (3): 458-470.
  Online Appendix

• Goldfarb, Avi and Catherine Tucker. 2011 Advertising Bans and the Substitutability of Online and Offline Advertising. Journal of Marketing Research, 48 (2): 207-228.

• Goldfarb, Avi and Catherine Tucker. 2011. Online Display Advertising: Targeting and Obtrusiveness. Marketing Science, 30 (3): 389-404. Lead article and discussion paper; John D.C. Little Award Finalist. 
  Rejoinder 

• Goldfarb, Avi and Catherine Tucker. 2011. Online Advertising in Advances in Computers volume 81. Ed. Marvin Zelkowitz. Elsevier.

• Forman, Chris, and Avi Goldfarb. 2008. How Has Electronic Commerce Research Advanced Our Understanding of the Offline World? Statistical Methods in eCommerce Research. Eds. Wolfgang Jank and Galit Shmueli. Wiley and Sons, chapter 2.

• Goldfarb, Avi, and Cathrine Tucker. 2008. Economics and Business Dimensions: Search Engine Advertising. Communications of the ACM, 51 (11): 22-24.

• Goldfarb, Avi. 2004. Concentration in Advertising-Supported Online Markets: An Empirical Approach. Economics of Innovation and New Technology, 13 (6).