Marketing Policy
Goldfarb, Avi, Ginger Jin, and K. Sudhir. 2020. Introduction to the Special Issue on Consumer Protection. Marketing Science, 39 (1): 1-4.
Bleier, Alexander, Avi Goldfarb, and Catherine Tucker. 2020. Consumer privacy and the future of data-based innovation and marketing. International Journal of Marketing Research, 37 (3): 466-480.
Gans, Joshua, Avi Goldfarb and Mara Lederman. June 2020. Forthcoming. Exits, Tweets, and Loyalty. American Economic Journal: Microeconomics.
Goldfarb, Avi, and Catherine Tucker. 2017. Inequality, Privacy and Digital Market Design. Chapter in Fair by Design. Eds. Scott Kominers and Alex Teytelboym, Oxford University Press.
Working Paper VersionCampbell, James, Avi Goldfarb, and Catherine Tucker. 2015. Privacy Regulation and Market Structure. Journal of Economics and Management Strategy, 24 (1): 47-73.
Goldfarb, Avi and Catherine Tucker. 2015. Standardization and the Effectiveness of Online Advertising. Management Science, 61 (11): 2707-2719.
Goldfarb, Avi and Catherine Tucker. 2013. Why Managing Consumer Privacy Can Be an Opportunity. Sloan Management Review, 54 (3): 10-12.
Goldfarb, Avi and Catherine Tucker. 2012. Shifts in Privacy Concerns. American Economic Review Papers and Proceedings, 102 (3): 349-353.
Goldfarb, Avi and Catherine Tucker. 2012. Privacy and Innovation. in Innovation Policy and the Economy Volume 12. Eds. Josh Lerner and Scott Stern. NBER, University of Chicago Press, 65-89.
Goldfarb, Avi and Catherine Tucker. 2011. Privacy Regulation and Online Advertising. Management Science, 57 (1): 57-71.
Goldfarb, Avi, and Catherine Tucker. 2011. Substitution between Online and Offline Advertising Markets. Journal of Competition Law and Economics, 7 (1): 37-44.
Goldfarb, Avi, and Catherine Tucker. 2011. Search Engine Advertising: Channel Substitution when Pricing Ads to Context. Management Science, 57 (3): 458-470.
Goldfarb, Avi and Catherine Tucker. 2011 Advertising Bans and the Substitutability of Online and Offline Advertising. Journal of Marketing Research, 48 (2): 207-228.
Testimony
U.S. Senate Committee of the Judiciary. Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy. May 21, 2019.