Marketing Policy

• Gans, Joshua, Avi Goldfarb and Mara Lederman. 2021. Exits, Tweets, and Loyalty. American Economic Journal: Microeconomics 13(2), 68-112.

• Goldfarb, Avi, Ginger Jin, and K. Sudhir. 2020. Introduction to the Special Issue on Consumer Protection. Marketing Science, 39 (1): 1-4.

• Bleier, Alexander, Avi Goldfarb, and Catherine Tucker. 2020. Consumer privacy and the future of data-based innovation and marketing. International Journal of Marketing Research, 37 (3): 466-480.

• Goldfarb, Avi, and Catherine Tucker. 2017. Inequality, Privacy and Digital Market Design. Chapter in Fair by Design. Eds. Scott Kominers and Alex Teytelboym, Oxford University Press.
  Working Paper Version

• Campbell, James, Avi Goldfarb, and Catherine Tucker. 2015. Privacy Regulation and Market Structure. Journal of Economics and Management Strategy, 24 (1): 47-73. 

  Working Paper Version 

• Goldfarb, Avi and Catherine Tucker. 2015. Standardization and the Effectiveness of Online Advertising. Management Science, 61 (11): 2707-2719.

• Goldfarb, Avi and Catherine Tucker. 2013. Why Managing Consumer Privacy Can Be an Opportunity. Sloan Management Review, 54 (3): 10-12.

• Goldfarb, Avi and Catherine Tucker. 2012. Shifts in Privacy Concerns. American Economic Review Papers and Proceedings, 102 (3): 349-353.

  Working Paper Version 

• Goldfarb, Avi and Catherine Tucker. 2012. Privacy and Innovation. in Innovation Policy and the Economy Volume 12. Eds. Josh Lerner and Scott Stern. NBER, University of Chicago Press, 65-89.

• Goldfarb, Avi and Catherine Tucker. 2011. Privacy Regulation and Online Advertising. Management Science, 57 (1): 57-71. 

  Final Version   

• Goldfarb, Avi, and Catherine Tucker. 2011. Substitution between Online and Offline Advertising Markets. Journal of Competition Law and Economics, 7 (1): 37-44.

  Working Paper Version

• Goldfarb, Avi, and Catherine Tucker. 2011. Search Engine Advertising: Channel Substitution when Pricing Ads to Context. Management Science, 57 (3): 458-470.

  Final Version

• Goldfarb, Avi and Catherine Tucker. 2011 Advertising Bans and the Substitutability of Online and Offline Advertising. Journal of Marketing Research, 48 (2): 207-228.

  Working Paper Version  

Testimony

U.S. Senate Committee of the Judiciary. Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy. May 21, 2019.