Rotman Chair In Artificial Intelligence and Healthcare at the Rotman School of Management, University of Toronto
Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare, and Professor of Marketing at the Rotman School of Management,University of Toronto. Avi is also a Research Associate at the National Bureau of Economic Research, Chief Data Scientist at Creative Destruction Lab-Toronto, a Distinguished Fellow at The Hebrew University of Jerusalem, and a research lead at Acceleration Consortium. His research focuses on the economics of digital technology and artificial intelligence, with an emphasis on marketing, healthcare, and platforms. He has published academic articles in economics, marketing, computing, law, management, medicine, physics, political science, public health, and statistics. In 2026, he was elected a Fellow of the INFORMS Society of Marketing Science (ISMS). Previously, he served as a Senior Editor at Marketing Science and his research on online advertising won the ISMS Long Term Impact Award. Avi testified before the U.S. Senate Judiciary Committee on competition and privacy in digital advertising, and before the Canadian House of Commons on the AI and Data Act. He co-authored the bestselling books Prediction Machines and Power and Prediction, both on the economics of artificial intelligence. Avi received a B.A. in economics from Queen’s University and a Ph.D. in economics from Northwestern University.
Prediction Machines: The Simple Economics of Artificial Intelligence
Ajay Agrawal, Joshua Gans, Avi Goldfarb
Penetrating, fun, and always insightful and practical, Prediction Machines follows its inescapable logic to explain how to navigate the changes on the horizon. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple.
Power and Prediction:
The Disruptive Economics of Artificial Intelligence
Ajay Agrawal, Joshua Gans, Avi Goldfarb
Filled with illuminating insights, rich examples, and practical advice, Power and Prediction is the must-read guide for any business leader or policy maker on how to make the coming AI disruptions work for you rather than against you.
Book Reviews
“AI may be to the twenty-first century what electricity was to the twentieth. This is the best book yet that considers what it will mean for all who participate in our economy.”
— Lawrence H. Summers, Charles W. Eliot, University Professor and former president Harvard University; former secretary, US treasury; and former chief economist, World Bank
Power and Prediction
“Prediction Machines is a path-breaking book that focuses on what strategists and managers really need to know about the AI revolution.”
— Susan Athey, Economics of Technology Professor, Stanford University; former consulting researcher, Microsoft Research New England
Prediction Machines
Creative Destruction Lab
Avi is the Chief Data Scientist at the Creative Destruction Lab. The Creative Destruction Lab (CDL) is a nonprofit organization that delivers an objectives-based program for massively scalable, seed-stage, science- and technology-based companies. The CDL operates several sites around the world. Avi moderates streams related to healthcare, artificial intelligence, and quantum technology.
Acceleration Consortium
Avi is a scientific leadership team member at Acceleration Consortium. Acceleration Consortium is the world's leading network at the forefront of material discovery. With self-driving labs merging AI, robotics, and advanced computing, we're revolutionizing how advanced materials are designed and tested. Together, we're making sustainable and affordable breakthroughs that transform our world for the better.