Behavioural Economics
Goldfarb, Avi, and Mo Xiao. 2024. Transitory Shocks, Limited Attention, and a Firm’s Decision to Exit. Quantitative Marketing and Economics 22, 225-255.
Goldfarb, Avi, Teck-Hua Ho, Wilfred Amaldoss, Alexander Brown, Yan Chen, Tony Haitao Cui, Alberto Galasso, Tanjim Hossain, Min Hsu, Noah Lim, Mo Xiao, and Botao Yang. 2012. Behavioral Models of Managerial Decision-Making. Marketing Letters, 23 (2): 405-421. 2010 Choice Symposium Paper.
Goldfarb, Avi, and Mo Xiao. 2011. Who thinks about the competition? Managerial ability and strategic entry in US local telephone markets. American Economic Review, 101 (7): 3130-3161.
Goldfarb, Avi, and Botao Yang. 2009. Are All Managers Created Equal? Journal of Marketing Research, 46 (5): 612-622.